Red Bull Rookies Cup 2026 GFX
Art Direction, Graphic Design, Motion Design
Year
2026
Type
Identity / GFX
Scope
Social + Onsite
Visual identity refresh and GFX system for the Red Bull Rookies Cup 2026 season. One coherent visual language — deployed across social, onsite screens, and backboards — unmistakably Red Bull, consistent from round one to the finale.I
Brief.
Refresh the existing identity. Build a system that scales without custom work per round. Keep the Red Bull DNA intact across every format and surface.
Primary
SOCIAL ASSETS DESIGN
Full system - all formats, all rounds
Onsite
Backboard & Screen
Adaptation for event environments
Live adaptation
Live Broadcast
TV overlay adaptation — separate team
Asset System
All assets share a fixed grid, type system, and color logic. Templates adapt per circuit — no redesign between rounds.
Identity & Season
Helmet Designs
2026 Rookies Grid
Calendar
Selection Event Promotion
20 Years of Rookies Cup
Results & Standings
Race Results
Race Win
Pole Position
Rider Standings
Championship Contenders' Points
Race Winners Overview
Season Finale
Champion Graphics
Stats & Editorial
2026 Rider Stats
Sessions Topped in 2025
(Ex)-Rookies Through the Years
20th Year Stats
Onsite
Photo Backboard
Screen logo animation
Race Week
Race Week× 7 circuits
Race Week / Faces
Time Table
Entry List
Starting Grid
Social Engagement
Favorite Rider
Breaking News
Facebook Live Cover
Newsletter
Newsletter Header
Next Race× 7 circuits
Watch Full Race
Newsletter Footer