Gallery Grooves is a cultural event held in Salzburg that combines art, music, and community in a cozy, eclectic space - a fusion of bookshop, gallery, and café. The evening thrives on local creative energy and brings people together around groove-infused sounds and art.

Visual identity development, key visuals, promotional graphics, and brand expression across digital and print

Gallery Grooves had no existing visual identity to build from. The challenge was to define a distinct visual language from scratch - one that could capture the spirit of the event while remaining flexible enough to support different editions, artists, and formats over time.

Starting from a blank canvas, I developed a visual language rooted in a bold, vintage-inspired aesthetic, referencing 1960s psychedelic styles to reflect the event’s exploratory, community-driven nature.

• Key visual artwork

• Poster & flyer series

• Social media assets